The Truth About Marketing (Online or Off) That No One Wants to Admit
There’s a sad story about failed marketing campaigns that maybe you’re familiar with. Perhaps this has happened to you (I know it’s happened to me on more occasions than I care to...
copyblogger.com/painful-market...
Best Of The Web Review: Increase Your Online Credibility
Advertisement Bloggers and site owners are always looking for new ways to increase their credibility and the authority of their website, and one great way to do that is with a qua...
dukeo.com/best-of-the-web-revi...
Guide to Google AdWords for Small Businesses
Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can ea...
ppchero.com/guide-to-google-ad...
GWT Errors: Understanding Google Webmaster Tools
Advertisement The Crawl Errors page of Google Webmaster Tools lets you know if Googlebot (and with that typically other search engines and users) was able to access your site’s co...
dukeo.com/gwt-errors/But What Happens If You GET The Click?
“Plan the sale when you plan the ad” — Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure — that the unclick...
ppchero.com/what-happens-if-yo...
Harry Potter's Anniversary
I’m sure you all have the 15th anniversary of the first installment of the Harry Potter series marked on your calendars…. but for those stragglers out there, today in 1997 Bloomsbu...
ppchero.com/harry-potter-anniv...
Confidence comes not from always being right but from…
Advertisement Peter T. Mcintyre
dukeo.com/confidence-comes-not...
Build a List: Rich Man, Poor Man List Building
Advertisement Here we go again with that ‘The Money is in the List‘ stuff. If I’ve said it once, I’ve said it a thousand times – the money is not ‘in the list’. The money is in wh...
dukeo.com/build-list/
Baseball.net – Free Shirt Friday
I think you’re all smart enough to guess what this site is about. Baseball.net . If you like to talk smack about baseball or even just keep up with your favorite team or teams this...
shoemoney.com/2012/06/29/baseb...
How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Incre...
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is e...
ppchero.com/how-to-use-analyti...
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