Reminiscing on Hero Conf 2012
Hanapin Marketing and PPC Hero held our first annual paid search-only conference, Hero Conf, last week in Indianapolis. Being our first event, we weren’t sure what to expect. Howev...
ppchero.com/reminiscing-on-her...
Big Improvements to Quality Score Diagnostics
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a pan...
ppchero.com/big-improvements-t...
Affiliate Manager Active on Social Media? But Does It Add Value?
Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) A...
amnavigator.com/blog/2012/04/2...
Networking Skills: Unleash Yours To Find Opportunities
Advertisement The basic idea behind networking hasn’t changed a bit over the years – people gathering together to exchange information and ideas, to look for help or offer advice,...
dukeo.com/networking-skills/Learn Internet Marketing From Ice Age
Advertisement I loved that little squirrel in the Ice Age movie. That poor little guy was starving to death and he had so much trouble taking care of that huge acorn. The movie re...
dukeo.com/learn-internet-marke...
Video Interview: Are Networks Being Transparent with You?
The other day I did an interview with Murray Newlands for Perform Insider. I decided I want to share the interview with my readers as well, just incase you missed it. Here is the...
ianfernando.com/2012/video-int...
Top 3 iOS App Store Optimization Tricks
The iTunes App Store is a tricky place to distribute your software. On one hand, it enables access to millions upon millions of devices as well as providing easy payment mechanisms...
tune.com/blog/top-3-ios-app-st...
Ad Testing With Tight Margins: Keep Control
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosyste...
ppchero.com/ad-testing-with-ti...
Online List Building: Is it Still a Useful Marketing Tool?
Advertisement If you thought that the popularity of social networking sites has forced list building out of the marketing toolbox, think again! Email list building is still one of...
dukeo.com/online-list-building...
Google’s over-optimization penalty AKA Google messing with the minds of SEOs
Can’t you just picture it, the Google spam team is sitting around in one of their meetings and the topic comes up about how they could really mess with SEOs minds. Then someone p...
shoemoney.com/2012/04/25/googl...
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