Could This Headline Technique Double Your Click-Throughs Too?

It was a slow morning in my feedly folder for content marketing. My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it w...

The Worst Advice I’ve Ever Heard About Hustle

“Money talks.” That’s what they say, and that’s what he said to me. Dangle $14 an hour in the face of a 14-year old kid, and I’m in. It helps that my buddy was going to do it...

Living in The Now Is No Way To Maximize Your Mobile Marketing Budget

It should be simple: if you bid higher and spend more, you’ll get more traffic, more installs, and more revenue. If you work in user acquisition, the increasingly competitive lan...

It’s Official — AdStation is Kicking Email Marketing’s Ass

Email publishers have nothing to bitch about anymore. Pretty much everything they need is finally available to send the most targeted email offers possible thanks to AdStation. F...

Joel Comm Challenges Google with New Info Product

Remember when Google went apeshit over the make money online products with their name on it? Google Money Tree, Google Pro and Google Treasure Chest were immediately sued by Goog...

Optimize for the Sale: PPC and SEO Solutions for...

PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very las...

Grab New Rainmaker in iTunes …

A big “thank you” to everyone who listened in on the first episode of New Rainmaker, and for all the positive comments! Since so many have asked for it, I wanted to let you know...

ACO - Post Page Top Small Hero Conf Conversion Summit -...

ACO - Post Page Top Small Hero Conf Conversion Summit -...

Instant Onboarding – Every PPC Account Manager’s Dream

For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations...