Using Upgraded Ad Extensions for Mobile App Ads

Earlier this year, Google AdWords introduced upgraded extensions for calls, site links and apps as part of AdWords enhanced campaigns. As Google explains, compared to the first Ad...

Going Direct via Newsletter Advertising – Part #2

Share Tweet LinkedIn 0shares Just like with display advertising, it is important to measure the success of your creatives.   Whether you are running a banner ad, or a text ba...

Optimize For Offline Conversions With New...

10 Rules for Writing First Drafts [Poster]

Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in a single momen...

Going Direct vs Through An Ad Agency when Media Buying

Share Tweet LinkedIn 0shares Going Direct to a website you’d like to advertise on has its pros and cons.  The biggest pro being you can cut the middle man, and get more bang...

Free Shirt Friday – Lions Bay Media

Lions Bay Media is a performance based online advertising agency specializing in online lead generation. From website design and optimization to traffic flow management, they do it...

Going Direct via NewsLetter Advertising – Part #1

Share Tweet LinkedIn 0shares Another way to go direct and get golden traffic at a low cost is through newsletters.   Newsletter advertising is as old as the internet,  and de...

AMC: Changes in the App Store Search Ranking

In this installment of App Marketing Conversations, our CEO, Ian Sefferman (@iseff) discusses reports of a recent change in the the app store search ranking algorithm. He is joined...

(Video of) Affiliate Management Days London 2013 in Testimonials

In May of this year the inaugural European Affiliate Management Days was held in London. It was a success. Here is a video on it where you may find testimonials from Matthew Wood o...

What is the Future of Wearable Technology?

With the creation and innovation around technology exploding by the minute, it’s no surprise there is a lot of buzz around the future of wearable technology. The basic needs and...