Why B2B Brands Need to Create Long-Form Content
Brands must learn to master the art of short-form storytelling. Technology enables it; and consumer attention spans demand it. Whether it be a 6 to 15 second video, a single...
copyblogger.com/b2b-content-ma...
Are you a Social Media Star? I hope not!
In case you haven’t heard the news, there is currently a casting call for Social Media Stars reality show (yes, really). Because apparently watching people tweet and pin all day i...
shoemoney.com/2013/07/23/are-y...
Blogging & Personal Brand: The 5 C’s
Advertisement Your personal brand and name in this digital world has become more important than ever. Information about your history and reputation are just a Google search away....
dukeo.com/blogging-personal-br...
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It’s not uncommon for tracking issues to develop, and it’s...
ppchero.com/how-to-deal-with-c...
Christmas in July Webinar Recording
Check out last weeks webinar, “Christmas in July.” As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it har...
ppchero.com/christmas-in-july-...
RLSA & Why Tablet Targeting Isn't Dead
Today’s post is brought to you by PPC Hero Ally Thomas Hertkorn. Thomas is currently Head of SEM at Netlead GmbH & Co. KG, SEM in Berlin (Germany), specializes in PPC consultin...
ppchero.com/tablet-targeting-i...
7 Ways to Get Smart(er)
In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect is one of seven million people stiff-arming thousands of messages...
copyblogger.com/get-smart/
The Winners of the Free Affiliate Summit Passes Are…
With Affiliate Summit East 2013 coming up in just four weeks, today I am thrilled to announce the two winners of the free passes that anyone could win by contributing a conversion...
amnavigator.com/blog/2013/07/2...
Facebook As Image and Brand-based Advertising?
So… the percentage of products actually bought online varies depending on who you ask and what items they include and exclude. Do plane tickets count? What about groceries? But a g...
ppchero.com/facebook-as-image-...
Facebook Reports Get an Extreme Makeover
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows...
ppchero.com/facebook-reports-g...
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