AMNavigator · Posted Jun 10 2010

Google Introduces AdWords Split Testing Tool

Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here...

amnavigator.com/blog/2010/06/1...

AMNavigator · Posted Jun 10 2010

3 Questions You've Never Thought of Asking an Affiliate Manager

A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way. Here are the 3 questions you may...

amnavigator.com/blog/2010/06/1...

Ian Fernando · Posted Jun 10 2010

SMX Seattle Wasn’t Really Advance at All

The past 2 days was SMX Advance in Seattle, WA. I honestly only went to the first day and 1 session. I walked into the exhibit hall made a right turn at the end of the corner and t...

ianfernando.com/2010/smx-seatt...

Copyblogger · Posted Jun 10 2010

We’re Taking the Summer Off…

Well, not the whole summer. But we are giving ourselves a break. We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of busin...

copyblogger.com/gone-fishin/

AMNavigator · Posted Jun 09 2010

Intrinsically Motivated Math Genius Perelman Ignores $1m Prize

A Russian math genius, and arguably the smartest man on earth, who in 2006 declined to collect the mathematical world’s equivalent of a Nobel prize [more here], has done it again....

amnavigator.com/blog/2010/06/0...

Shoemoney · Posted Jun 09 2010

GKLM Public Beta Release

A couple days ago I released the Good Karma List Machine public beta (complete rewrite of Frank Kern’s awesome list building software). Have not had any bug reports yet. Check it o...

shoemoney.com/2010/06/09/gklm-...

Jason Akatiff · Posted Jun 09 2010

Calculating Success – Calculating ROI’s from CPM buys using CPC – Part 2

In my last post, Calculating Success – Figuring out ROI’s – Part 1 we covered a couple of things. Established a click cost as our basis for figuring out profitability Discusse...

jasonakatiff.com/affiliate-mar...

Copyblogger · Posted Jun 09 2010

How to Rescue Your Readers from Purchase Paralysis

Ever been so scared you can’t move? It’s a common reaction to a really scary situation. We know we’re in trouble. We know we need to move. But we can’t seem to convince oursel...

copyblogger.com/prospect-fear/

AMNavigator · Posted Jun 08 2010

Affiliate Marketing Analytics

Visibility Magazine. In the article I look at 3 basic KPIs for affiliates/publishers (EPC, Conversion Rate, Reversal Rate), and 5 key performance indicators that merchants/ad...